The detailed register of approximately 60 hotels owned or leased by the Lion Brewing and Malting Company Limited, Jerningham Street, North Adelaide, compiled between the 1880s and 1920s
A folio ledger (330 × 205 mm), with information on the hotels on approximately 130 pages, plus a further 90 or so letters, documents, notes, floor plans and maps pinned to leaves or loosely inserted.
Half calf and cloth; minor signs of external wear; trifling signs of handling to some of the inserted paperwork; overall in excellent condition.
The Lion Brewing and Malting Company in North Adelaide was founded in 1884, and floated in 1888 (the same year as the South Australian Brewing Company Limited) 'in order to secure the brewing, hotel and property assets of Beaglehole and Johnston ... The company owned many hotels in South Australia' (Wikipedia). 'The Register' on 24 April 1914 reported that 'At the Lion Brewery, North Adelaide, which has been in existence for many years, the last brew of beer has been made. The company who owns it, has arranged with the Walkerville Brewing Company to supply all its houses in future and a contract has been entered into with the Lion Company to supply the other with malt'. When Lion was eventually taken over by the SA Brewing Company in 1973, 'The Canberra Times' (1 August 1973) noted that 'Lion's name is misleading as it operates in the hotel trade and not in the brewing field. It owns 25 hotel freeholds in SA and recently agreed to pay $550,000 for the 50% interest of the estate of F.S. Sison (deceased) in six hotels'. When both these companies - the Lion and the SA Brewing Company - entered the industry in the 1880s 'it was common practice for breweries wishing to protect and expand their trade to do so by obtaining control over as many retail outlets as their finances would permit. The tenants of theses outlets (hotels) were required, by contract, to stock only the products of the brewer owner. Investment of hotels, therefore, was conceived and practised essentially as an aid to protect and expand brewery output. The return, by way of rents, was of secondary importance, and was usually much below the yields available from alternative invests' (Michael Cudmore: 'History of the South Australian Brewing Company Limited', page 33). The Trade Practices Act 1974 made illegal this very lucrative 'tied house' system. This unique register gathers together in one volume a wealth of fascinating detail relating to this system, pertaining to approximately 60 hotels across the state. Country localities include Elliston, Hamley Bridge, Goolwa, Jamestown, Kingston, Maitland, Narracoorte, Port Augusta, Port Lincoln, Rivoli Bay, Saddleworth, and Stockport. Many of the city and suburban hotels are still familiar names: the Bath, Britannia, British, Cremorne, Cross Keys, Land of Promise, Mitcham Inn, Oxford, Royal Oak, Talbot, Union, Walker's Arms and Wheatsheaf.