Item #108341 Gordon's True London Dry Gin. The Cocktail Chorus. A Medley of 25 Cocktails
Gordon's True London Dry Gin. The Cocktail Chorus. A Medley of 25 Cocktails

Gordon's True London Dry Gin. The Cocktail Chorus. A Medley of 25 Cocktails

[London], Gordon's Gin, [early 1930s].

Two circular pieces of stiff card, respectively 255 mm and 215 mm in diameter, fastened together in the centre by a metal eyelet; verso foxed; a few trifling marks; edges a little rubbed; one annotation in pencil; overall in excellent condition.

An amusing and ingenious promotional gimmick from the great age of the cocktail. The smaller disc is printed to resemble a gramophone record. As it is rotated, the ingredients to 25 different cocktail recipes are displayed in small windows cut in the card. The text on the verso is worth quoting at some length: 'You can't escape the cocktail! It has won a fixed place in modern life. It will last as long as other features of the times - like taxes, depressions, and the habit of work. For the cocktail was created to help us forget certain aspects of to-day's civilisation, to look on life in the pink and rosy ... [You] will be looked upon as a man apart, a man of the hour, a superman, if you can produce a cocktail worthy of that honoured name. Make yourself that man. But do not approach too lightly this field of humanitarian endeavour. Remember that the mixing of a cocktail, like the blending of a choice wine, is an art which must be performed with an artist's fine discrimination'.

Item #108341

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