[Trade Catalogue]

The Southern Cross Catalogue for 1939-40. Elder, Smith & Co. Limited [cover title]

Sydney, Printed by 'The Harbour' Newspaper & Publishing Co. Ltd. [for The Company], [1939].

Small quarto, 104 pages with numerous illustrations plus text on the covers.

Red pictorial wrappers a little creased; hole punched in the top left corner, complete with the knotted loop of cord (as issued); minor signs of use and age; overall, in excellent condition.

'The main business of the Southern Cross Organisation is the manufacture and supply to Australian Pastoralists, Graziers and Farmers of all the high quality machinery which they need on their holding, excepting cultivating machines. Southern Cross Windmills and Southern Cross Engines have made the name famous all over Australia. In addition to these, there are Southern Cross Milking Machines, Southern Cross Home Lighting Plants and Electric Generating Sets, Southern Cross Well-drilling machines and many other useful lines illustrated and described in this Catalogue' (foreword).