[Trade History]

'Today Not Tomorrow'. A Century of Progress. [A. Simpson & Son Limited]

Adelaide, A. Simpson & Son Limited, 1954.

Quarto, [viii], 69 pages with numerous illustrations (artist not identified) plus 8 pages of plates and 2 full-page colour illustrations.

Full brown morocco with the company crest in white on the front cover; leather lightly marked and rubbed, with the spine lightly sunned; an excellent copy.

A copy of the deluxe edition of the centenary history of the major South Australian manufacturing company, with the bookplate of a family member on the pastedown. From the 1940s, Simpson whitegoods were a household name. 'In 1963 A. Simpson and Son merged with Pope Industries to form Simpson Pope Holdings.... The Simpson brand, now owned by Electrolux, continues to produce a variety of household appliances' (SA Memory).